How content creators are being impacted by the SAG-AFTRA strike
There is a large population on social media dedicated to creators posting their thoughts and opinions on movies, television shows and performances. Now that the actor's union is striking, they are asking those creators to do the same.
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While the Screen Actors Guild of America's American Federation of Television and Radio Artists strike is affecting hundreds of thousands of actors and performers across the country, the strike is also impacting influencers and other content creators who post their content across social media platforms.
According to SAG-AFTRA, influencers and content creators should not post on any social media sites regarding a movie, television show or performance that is on strike. This goes for both influencers and content creators whether or not they are getting paid for the content they create.
The rules of the strike also dictate that influencers should not accept work that will be used for promotion from the companies SAG-AFTRA is striking against.
Despite these rules, some content creators are continuing to post content, claiming they are not violating the strike nor crossing the picket line.
For example, many movie and television influencers are continuing to publish content on TikTok claiming they are not breaking the strike or saying that what they publish does not affect the strike.
SAG-AFTRA is asking those who support the strike to join them in solidarity by not posting content.
They have also warned content creators who post on social media during the strike will not be admitted into a SAG-AFTRA membership after the strike is over.
However, SAG-AFTRA is allowing influencers who were previously under contracted work to continue posting to fulfill their obligations and join the strike once their job is fulfilled.